No, your watch isn’t running fast—Prime Day doesn’t return until October 11th. But luckily for us, the Prime Day watch deals, a reliable highlight of the retailer’s now bi-annual discount slugfest, are way ahead of time. So if you were dreading the absolute frenzy that is the Bezos Bonanza encore—which Amazon insists on calling “Prime Big Deal Days”, god knows why—you can scratch that horological itch without fighting hoards of deal-hunters to do it. Right this very second, there are bargains on heaps of quality, GQ-approved timepieces, including killer tickers from the likes of Seiko, Timex, Bulova, and more. Whether you’re in the market for a new return-to-office dress watch or a hardy field watch to help you conquer the trails, the excellent Prime Day watch deals below have your wrist needs covered.
For every other worthwhile deal we’ve found, head over to our massive list of the best early Prime Day Deals 2023 has to offer—and check out our menswear-specific guide to the “holiday” while you’re at it.