Finding the best affordable skin care brands for men can be tough work, but it’s essential for maintaining a healthy grooming routine. The men’s grooming market is booming, and to help you navigate this expansive market, we’ve curated a list of our top picks in 2025. These affordable skin care brands offer solutions for various skin concerns, from dullness to wrinkles, with products like top men’s moisturizers, eye serums, and anti-aging creams all included.
In This Guide
Anthony
If you’re one of those guys who never has enough time in your day and you need something for everything (you know who you are), Anthony is an affordable skin care brand that you should definitely look into. Featuring an extensive line of products that works for dry, oily, combination, or acne-prone skin, the Day Cream and Wake Up Call Gel shouldn’t be missed.
Bulldog
Experts in the game, Bulldog makes straightforward, no-nonsense products. Make sure to check out the Age Defense Serum and the Original Moisturizer.
Clinique For Men
This range from Clinique For Men has been specifically developed to tackle male skin care problems. We’d recommend its Face Wash and the Maximum Hydrator Gel. They’re a little on the pricier side of this list, but trust us when we say that they’re worth every single penny.
Jack Black
Not that Jack Black, but an affordable men’s skin care company that wants to take the guesswork out of great-looking skin. Try the Intense Therapy Lip Balm as well as the Pure Clean Daily Facial Cleanser, a couple personal favorites of ours.
Horace
Even though Horace has only been around for a few years, it’s become an essential part of many a guy’s daily grooming routine. Horace has everything that you’ll probably ever need. With that said, we’d like to turn your attention towards the 12h Protection Deodorant that’ll keep the sweat at bay and the Face Firming Gel that’ll keep those wrinkles away.
Loved01
We’ve sung the praises of Loved01 before, and we’ll sing ‘em again. While most celebrity-backed skin care labels are kinda overpriced and kinda gimmicky, John Legend’s Loved01 isn’t. Formulated for melanin-rich skin, everything from the Exfoliating Cleanser to the Face + Body Wash have all been approved by board-certified dermatologists. Everything is also super affordable and accessible too, which is always nice.
The Ordinary
And last but by no means least: The Ordinary. While this brand wasn’t made just for dudes, it’s still worth a special mention considering how wildly popular it has become. Known for injecting their products with the best in ingredients, no skin care routine is complete without the Glycolic Acid Exfoliating Toner and the Natural Moisturizer—two cult-favorite products that don’t require a credit card.
Skin Care FAQ
Which brand is best for men’s skin?
For boys on a budget, the above selections are top-tier choices for keeping costs low. We won’t go over it all again, but brands like Anthony, Horace, and Bulldog all offer no-nonsense, simple moisturizers that get the job done without complicating your routine.
When should men start skin care?
The beauty of self care is that it’s never too late or too early to start your journey. Sure, you probably could have made your first steps before now, but you can be 13, 45, or 87 years old and still find benefits of a solid skin care routine. So long as you’re taking the steps to hydrate and exfoliate, you’re on the right track.
Most men start to take skin care seriously when they start to notice signs of aging, which is wonderful, but we’re all for preventative measures rather than reactionary, so the earlier you commit, the better for your skin health overall. However, if you pick up the habit later in life, you’re still doing yourself a favor in the long run.
Do men really need moisturizer?
Not to sound like your nagging mother here, but yes, you definitely should moisturize. We’re huge self care advocates here at GQ, but it really shouldn’t take too much effort to convince you, as a man, to moisturize.
The benefits are nearly endless. Keeping to a good routine will reduce the signs of aging; give you a younger, fuller look; eliminate dry, flaky skin; clean the dirt you accumulate through the day; protect you from the sun’s harmful rays (if you pick up an SPF); syncs up with good hygiene practice and can generally help you to look and feel better.