For the longest time, I had Free People pinned as the place for all things patterned and frilly. In my head, it lived solely in the “boho” category, which just never aligned with my style. And while that’s still definitely an aesthetic it’s perfected, recently, I realized it’s more than just that.
What made me pause, initially, was seeing they stock some of my favorite emerging labels like Geel and Mare Perpetua. As I continued browsing, the list kept growing: Belle The Label, Camper, Frankies Bikinis, G.H. Bass, Kitteny, Miista, Vagabond. And that doesn’t even account for their in-house collections, intimates, and FP Movement, as well as the curated beauty and wellness section.