What You Should Buy Next: We know a lot about waxed jackets, and you can’t go wrong with going after the actual best in the game: the Barbour Bedale.
The Timeless Ticker: Seiko Essentials SWR066 Watch
The Story: This Little Seiko Is the Most 2025 Watch $200 Can Buy
Why You Bought It: Rectangular watches are hot right now, and while timepieces can cost loads of money, this beauty from Seiko doesn’t require you to refinance your mortgage to buy it. Everything about this watch is a dead ringer for another very famous rectangular watch down to the Roman numeral indicators and cabochon crown.
What You Should Buy Next: Cartier Tank. Duh.
The Pearly Whites Maker: Opalescence Prefilled Teeth Whitening Trays Kit
The Story: How to Whiten Your Teeth, According to a Dentist
Why You Bought It: Everyone wants a whiter smile, and this teeth whitening kit from Opalescence. This one is easy to use and has a relatively strong hydrogen peroxide content for a beautifully bright smile. Just make sure to be consistent with your usage.
What You Should Buy Next: Once you’re done with these, go ahead and order more. Or, if you want to try something different, Crest’s 3D Whitestrips have our stamp of approval.
The Genre-Defining Polo: Lacoste Pique Polo
The Story: The Lacoste Polo Shirt—the First and Best of Its Kind—Is on Sale Right Now
Why You Bought It: Long before Challengers made tennis sexy, the Lacoste polo shirt made it stylish. Decades later, it’s still in the only polo we (and apparently you!) want to wear.
What You Should Buy Next: Tennis style might’ve had a breakout year, but fashion’s love affair with the sport is here to stay.
The All-Around Excellent Gym Shoe: Hoka Kawana 2
The Story: The Best Workout Shoes That Every Guy Wants for the Gym, the Trail, and Beyond
Why You Bought It: These superbly versatile shoes are great for HIIT workouts or runs thanks to their stable base, support, and cushioning. Think of them as a veritable Swiss Army Knife in shoe form.
What You Should Buy Next: What’s your go-to workout? Because we have shoe recs for every single one of them.
The Barely There Undershirt: Mack Weldon Silver T-Shirt
The Story: The Best Undershirts for Men Put the Team on Their Back
Why You Bought It: Mack Weldon’s silver series of garments is what happens when you get nerdy about chemistry and fashion (in the best possible way). The Ionic+ technology embeds silver charged silver ions which are naturally antimicrobial into the fabric itself. Essentially, that means bacteria (and hence odor) is neutralized—which means you can take it easy on the deodorant. Beyond that, the tees are made of super long staple Supima cotton and a smidge of Lycra for an extra-silky fee, comfortable stretch, and long-lasting wear.
What You Should Buy Next: Check out CDLP for its silky and sexy tees, which come in lightweight, midweight, and heavyweight options. For something more undershirt-like, the lightweight tee is the way to go. Thanks to a wider neckline, you’re a lot less likely to see the tee poking out, too. And if you feel like such a nice T-shirt is wasted as underwear, don’t worry. The cut and shorter length means looks great untucked and can double as your regular T-shirt, too.
The Barbershop Staple: Wahl Professional Vanish Foil Shaver
The Story: The Best Electric Shaver for Men Is Fast, Comfortable, and Easy to Use
Why You Bought It: There’s a reason this Wahl has its place on so many barbers’ counters. It works damn well. It’s great for frequent shavers and it won’t irritate your precious skin. The tiered foil heads make things quick and easy, while the ultra-thin foils give you that barbershop-caliber smoothness minus any irritation, so it’s not going to be damning on skin that isn’t used to a shave.
