According to Editors (and Chrissy Teigen), Ilia's Latest Lip Launch Is Destined for Cult Status


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This may come as a shock, but even as a beauty editor, I’m not usually one for a dramatic lip look. Don’t get me wrong; I do love a good gloss or lipstick for the right occasion, but for everyday wear, I normally keep it pretty simple. That was until I spotted Chrissy Teigen in a new lip launch that made me do a double take. It’s rich, pigmented, and hydrating and just looks so damn good on every skin tone. See below.

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What caught my attention is that Teigen happens to be wearing Ilia’s newest lip launch the Lip Sketch Hydrating Crayon ($26). The model and entrepreneur was spotted rocking it on set as part of her look, and I was immediately intrigued when checking out the formula. This launch provides the comfort and hydration of a lip balm, the precision of a lip liner, and the pigment of a vampy lip stain all in one. It dries down to a soft matte finish, which is definitely ideal for longer wear. I also managed to do some digging and found out that Teigen’s makeup artist Billie Gene used the shade Pink Door.

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