Breaking News: I Just Found the Basics Brand You'll Find on Every Chic Woman in L.A. and NYC This Summer


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(Image credit: Courtesy of Shopbop)

Stop what you’re doing immediately and get out your credit card. Shopbop recently launched its own in-house basics brand, LE BOP, and before it all sells out, you need to fill your cart up with all its best pieces. Fashion girls in stylish cities like New York and Los Angeles have long relied on Shopbop for basics, scoring an Agolde tank top or pair of classic Levi’s 501s, with lightning-quick shipping whenever they need one. Now, they have a new brand to shop from, and their entire offering was designed to meet our every need when it comes to wardrobe classics.

“LE BOP is our take on timeless essentials with a modern edge—sophisticated, versatile pieces that reflect Shopbop’s trend-forward point of view while channeling effortless style,” Stephanie Roberson, Chief Merchandising Officer at Shopbop, tells Who What Wear. “We designed the line to offer our customers everyday staples and statement-makers alike, all at an attainable price without compromising on quality.”