Cathie Crampton: 10 lessons on scaling a profitable PM business and how to balance calm with innovation


A visionary in the property management space, in this episode of the Elevate podcast, hosted by Samantha McLean, Cathie reveals true leadership is about long-term strategic development, embracing change and setting rhythms that keep you calm and focused.

She takes a deep dive into how building a flexible operating style has been a game-changer for her career and how leveraging AI to streamline property management tasks can transform business models and results.

Cathie also shares insights on why she’s back at Belle Property, the best PM software for today’s market, why you need to understand and manage P&L to scale your business and how to make cool, calm and confident business decisions.

She also offers some wise words on how to get your team performing at its best, three things new leaders should do in their first 30 days and fostering an innovative culture that resonates with younger generations entering the industry.

“When you feel your life is getting out of control, or your leadership, or you’ve got 10 million things going on, and you’re being asked to make a decision, you can just bring it back to that core rhythm and it just allows you to centre and be calm.”

10 things you’ll learn in this episode:

1. The importance of building rhythms into your life and operating style.
Timestamp: 3-minutes.

2. How to stay calm when speaking at industry events.
Timestamp: 5-minutes.

3. The innovative ways AI is being used in property management.
Timestamp: 7-minutes.

4. Why maintenance is a “dead space” in property management and how to fix it.
Timestamp: 10-minutes.

5. How to scale your PM business and optimise your expenses.
Timestamp: 12-minutes.

6. The first jobs that shaped Cathie’s leadership style.
Timestamp: 19-minutes.

7. The one leadership trait crucial for success in real estate.
Timestamp: 23-minutes.

8. How to adapt leadership style for younger generations.
Timestamp: 24-minutes.

9. Three things new leaders should do in their first 30 days.
Timestamp: 30-minutes.

10. Three immediate actions to make your business more profitable.
Timestamp: 37-minutes.

Connect with Cathie Crampton
The First 90 Days Proven Strategies for Getting Up to Speed Faster and Smarter
Never Split the Difference: Negotiating As If Your Life Depended On It
The Diary of a CEO



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