Emma Challen: 10 lessons in starting your own agency, building your point of difference and standing out in a competitive market

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In today’s episode of the Elevate podcast, hosted by Kylie Dulhunty, Emma takes a deep dive into why her background in Asia is her secret super-power, and how leveraging her fluency in Mandarin, and understanding of Chinese culture, is helping her cater to international buyers looking for real estate on Sydney’s Lower North Shore.

She also reveals why she chose to establish her office in Hunters Hill, the marketing strategies she’s using to gain appraisals and listings and why it’s a fine line between being effective and oversaturating, especially when it comes to social media.

Emma and Kylie also discuss the top characteristics to look for when building a team, how to find the right real estate brand for you, and why you can teach real estate skills but not attitude and the desire to succeed.

“If you’re going to be in real estate, it’s not an easy game. I remember people saying, ‘Oh, all you do is stand at front doors in fancy houses and hand out brochures’. It’s nothing like that. It’s a lot of calling, it’s a lot of follow- ups and buyer follow-ups on properties. So you really have to have a work ethic, and you have to be resilient and have thick skin.”

10 things you’ll learn in this episode:

1. How a background in pharmaceuticals and telecommunications led to a successful real estate career.
   Timestamp: 2-minutes.
2. The importance of selling in an area you know intimately.
   Timestamp: 4-minutes.
3. Strategies for getting traction and listings in a competitive market.
   Timestamp: 7-minutes.
4. How a second language and strong connections overseas creates an advantage with international buyers.
   Timestamp: 10-minutes.
5. Cultural sensitivities to consider when working with Chinese clients.
   Timestamp: 12-minutes.
6. Key characteristics to look for when building a real estate team.
   Timestamp: 16-minutes.
7. The fine line between effective marketing and oversaturation on social media.
   Timestamp: 19-minutes.
8. The value of community involvement beyond just business benefits.
   Timestamp: 21-minutes.
9. How to juggle family life with the demands of running a real estate business.
   Timestamp: 25-minutes.
10. The importance of aligning with a strong brand in real estate.
    Timestamp: 29-minutes.

Links

Connect with Emma Challen.