GQ and Bode Take the Field: Everything You Need to Know About Our First-Ever ‘GQ Bowl’ Fashion Show

On February 7 at Hotel Peter & Paul in New Orleans, GQ will partner with the American designer Emily Adams Bode Aujla to stage a runway presentation—the inaugural GQ Bowl fashion show—showcasing her Spring 2025 Bode Rec. collection. And you can watch it all happen live right here on GQ.com.

The 2025 GQ Bowl is many things. A toast to the global symbiosis of sports and fashion. A nod to Bode Aujla’s ongoing homage to historical sportswear traditions. Plus, it’s a party, so hopefully it’ll also just be a freaking good time.

Per Bode Aujla, her new Bode Rec. collection draws inspiration from her father’s football past (he played in high school and college), as well as the festive spirit of the Big Easy.

“There’s a throughline with the football narrative, but largely, what was so inspiring, we dove into this idea of parade culture, festival culture, homecoming parades,” the designer told The Business of Fashion earlier this month. “New Orleans has such a huge celebration of that culture.”

Mark your calendars for February 7, and in the meantime, here’s what you need to know ahead of the big night.

GQ global editorial director Will Welch and designer Emily Adams Bode Aujla.

Krista Schlueter

When and where is the GQ Bowl 2025 taking place?

The GQ Bowl fashion show will take place at Hotel Peter & Paul in New Orleans at 7 p.m. ET/6 p.m. CT. For the folks at home, you can tune in right here on our GQ.com livestream. Plus, catch all the buzzy red carpet coverage and more on GQ’s social media channels—make sure you’re following us on Instagram, X, TikTok, Facebook, and YouTube for all the updates.

Will the GQ Bowl be livestreamed? Where can I watch?

Yes! The official GQ Bowl livestream will kick off here on GQ.com and GQ’s YouTube channel starting at 7 p.m. ET/6 p.m. CT.

Who are the sponsors of the GQ Bowl?

Good question! The 2025 GQ Bowl is generously presented by Samsung Galaxy, Lexus, and Glenmorangie.