I'm a Beauty Editor, and Free People Is My Best-Kept Shopping Secret—21 Gems I'm Buying Before Spring


As a beauty editor, it’s my job to shop—well, sort of. I spend my days scouring the internet and curating the best, most effective items from the thousands available. While I’m no stranger to major beauty retailers, like Sephora and Ulta, I often go to Free People for my personal beauty and wellness items. I love that I can shop for tried-and-true fan favorites (think of brands like Kosas, Phlur, and Supergoop) and discover cool new indie brands at the same time (I’m talking about brands like Vyrao, French Girl Organics, and Wonder Valley).

Since it’s been a long winter, and my beauty and wellness routine could use a spring refresh, I spent a few hours looking through Free People’s entire selection. Yep, every single product. After much discernment, I ended with 21 items in my shopping cart. And as your friendly neighborhood beauty editor, I thought I would share them all with you (no gatekeeping here!). Ahead, see all 21 total gems.



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