Jenny Bird's Local Guide to Toronto: Clean Beauty, Cold Plunges, and Designer Vintage


Welcome to Locals Only. In this series, we’re tapping notable locals in the style space to share a tight list of their top recommendations of what to see, eat, and shop in their home city. They’ll share off-the-radar recs that you won’t find in your average guidebook, resulting in digestible mini guides revealing where the city’s most fashionable residents are actually hanging out.

Jenny Bird is a regular name here at Who What Wear. A day rarely goes by that at least one of our editors isn’t wearing her jewelry pieces or featuring them in our stories on the site. The designer herself is also a topic of conversation. Whether we’re getting inspired by one the many cool outfits she’s always displaying on her Instagram feed or DMing with her about the latest shopping finds that would be right up her alley, the eponymous brand is as much about the showstopping jewelry pieces as its founder. Bird was born in the tiny, artistic town of Elora, and Canada is and always will be home for her although the Ontario capital is where Bird lives with her family and runs JB HQ.

For all its culinary diversity, wellness innovations, and exponential growth, Toronto tends to get overlooked in favor of Canada’s coastal capitals like Québec City and Vancouver, but the city is bursting with artistic expression and creativity at every turn, something Bird and her brand are proof of. I also love that visitors can get out into the beautiful countryside in under two hours to experience the beauty of our farm country in the harvest season and our lakes and hills in the summer and winter,” she adds. Talk about getting the best of both worlds. Here, Bird has shared her 13 essential spots, from where to source the best designer vintage to her favorite place to grab a cocktail.

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What inspired you to start your jewelry brand, Jenny Bird?