Property management businesses will now have the ability to run multiple brands across their rent roll courtesy of Kolmeo’s new configurability options.
The award-winning property management software provider now offers a three-tiered portfolio management solution that gives agencies flexible options to set permissions and branding at company, agency and office level.
Super users can access the company’s entire rent roll, while other team members can be assigned to a single agency or office.
Kolmeo Chief Customer Officer Eloise Wall said custom branding was available across each agency level and multiple brands could be run across an entire rent roll.
“It just creates a lot more flexibility in how people can work across different portfolios and how you can apply branding across those portfolios as well,” she said.
“Xceed Real Estate, an existing customer, have really leapt at this because they can acquire businesses and continue to run those businesses under different brands, even though it’s all on one platform and they’ve got one team managing them.
“And they don’t have to log in and out of different accounts to be able to do that. You’re you, but you can act across these different brands.
“You can also then see what’s going on across the whole portfolio, even though you’re running these separate branded experiences.”
The new configurations also allow different logos and brand names to be set at the office, agency and company level, and Ms Wall said another benefit of this was being able to keep those reputable local brands who already had strong standing in the community with clients.
“I think it’s really exciting because you might see an opportunity with a business, and they’ve got a brilliant reputational brand in a particular local market, and with this business model flexibility, you don’t have to change all of that but you can still leverage the scale of your property management and your processes,” she said.
“That’s a real opportunity for customers who want to grow without having to disrupt anything.
“You can offer property management as a service under different brands.
“It’s like being able to have multiple restaurants with one backend kitchen.”
Xceed Real Estate Property Management Licensee Daisy Campbell said Kolmeo’s new configurability options had opened up an innovative new business model.
“Kolmeo has been a trusted partner in our journey to redefine the WA property management landscape,” she said.
“With these new configurability options, we can operate multiple brands and it gives us the flexibility to customise access for our roles and processes.”
Ms Wall said Kolmeo was focused on helping its customers grow, operate more efficiently and provide better client experiences.
“Our commitment to innovation drives us to find new ways to meet the dynamic needs of the property management industry,” she said.
“We are confident these new tools will help our customers grow and give them a competitive edge.”