Lucy Nell returns to Ray White Rural

The daughter of Ray White Rural CEO Stephen Nell, Lucy says some of her earliest memories are of the Ray White head office.

The Announcement:

A very familiar face has returned home to Ray White Rural in the central west of New South Wales.

For Lucy Nell, Ray White has been part of her DNA since she was born.

The daughter of Stephen Nell, CEO of Ray White Rural and former CEO of Ray White New South Wales, Lucy said that some of her earliest memories are from the Ray White head office.

“I have the best memories growing up of being at the office in Sydney with my Dad, raiding the stationary cupboards and bringing Brian (White) fresh eggs from the farm,” Lucy said.

Having grown up in Orange herself, Lucy is now raising her own two daughters in the regional hub.

“I was working in real estate before I even finished school, starting as a sales admin for Ray White Elizabeth Bay, then Ray White Balmain, before relocating to the central west and kicking off my own sales career,” she said.

After her office Ray White Emms Mooney sold to a competitor last year, Lucy knew that she wanted to return ‘home’ to Ray White Rural.

Lucy’s core area is around Blayney, focusing on residential and lifestyle properties under 100 acres.

She is proud to have completed one of the most significant transactions in regional residential history.

“Blayney was always a working-class town, and when Orange and Bathurst became more popular, everyone looked at the neighbouring towns,” she said.

“The central west draws people from Sydney, and it is now a wine hub in Australia. It is a popular weekender destination, known for its beautiful restaurants, food and shopping.

“The area is growing at a rapid rate. There is a great university and infrastructure, and is just generally a wonderful place to live.

“The per hectare price makes it one of the most expensive regions in the country.

“Daily flights run from Sydney, Melbourne and Brisbane to Orange.”

Lucy said that having grown up watching and learning from some of the best agents in the business, she prides herself on her commitment to service.

“My goal is to ensure my clients receive the best possible price for their largest asset,” she said.

“I do this through building trust and using my strong relationships in the region.”

Stephen Nell said that Lucy returning home to Ray White fills him with immense pride and joy.

“I am extremely proud of my daughter and all that she has accomplished in her career already. I know that for a leading agent, Ray White Rural was and still is the perfect place for her to achieve her ambitions,” he said.

“Ray White is a 100 year old family business, and how lucky am I to work with my family?”

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