NVIDIA's RTX 5090 graphics card costs $2,000

On the same day NVIDIA briefly became the most valuable company in the world, CEO Jensen Huang took to the CES 2025 stage to announce the company’s new, long-awaited Blackwell family of graphic cards. The first salvo of RTX 50 series GPU will arrive in January, with pricing starting at $549 for the RTX 5070 and topping out at an eye-watering $1,999 for the flagship RTX 5090. In between those are the $749 RTX 5070 Ti and $999 RTX 5080. Laptop variants of the desktop GPUs will follow in March, with pricing there starting at $1,299 for 5070-equipped PCs.

As for specs, the RTX 5090 Founders Edition will feature 32GB of GDDR7 RAM and 21,760 CUDA cores. Depending on the game, NVIDIA says the 5090 will deliver as much as twice the relative performance, with RT-intensive titles like Alan Wake 2 and Cyberpunk 2077 seeing the largest gains. In the latter, for instance, NVIDIA shared a video that showed the game running at 242 frames per second on the 5090 compared to a relatively paltry 109 fps on the RTX 4090.

Of course, the performance uplift consumers can expect will depend, in large part, on whether a game supports NVIDIA’s new DLSS 4 tech. Looking at the performance charts NVIDIA shared, games that are limited to DLSS 3 will see a smaller performance boost. However, the good news is that older RTX GPUs will support DLSS 4, though the tech’s killer feature, multi-frame generation, will be exclusive to the company’s new 50 series cards.

NVIDIA kicked off the Blackwell portion of its CES presentation with a demo of a next-generation Assassin’s Creed game featuring the most realistic ray-traced graphics the series has ever featured. “All of this, with AI, is the house that GeForce built,” said Huang, wearing a new snakeskin-like jacket instead of his signature leather jacket. Now, AI is coming home to GeForce.

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