Prada's Idea of Unfinished Glamour Will Overtake Elegance This Fall


What does femininity mean today, asks Miuccia Prada and Raf Simons in the show notes for their Fall 2025 Prada collection. Entitled “Raw Glamour” the runway was an investigation into what it means to be all done up—and all undone. Staged at the Fondazione Prada, models walked through a moodily-lit space punctuated by metal scaffolding like the kind that you’d find on an average city block in New York or backstage at a production much like the very one Prada and Simons held. The collection explores the tension between the hyper-polished and the messy and unfinished. Meant to uncover what is most often obscured and lift the veil on the process of making something beautiful and complete, Prada’s take on raw glamour stands to eclipse the vision of elegant dressing that has so far been at the forefront of fashion. According to Prada, we’ll all be embracing a bit of messiness this fall.

As for what that actually looked like? Garments featured fraying hems and came in purposely ill-fitting shapes, shoes were scuffed up and distressed, and even models’ hair was frizzy and their faces completely bare. They were punctuated by high octane elements like high-pile fur coats, bejeweled collar necklaces, and delicate chain-strap handbags that suggest a far more lived-in idea of what it means to be glamorous and elegant. In fact, finding beauty in the incomplete is a theme that Prada has been exploring for several seasons now. On recent Miu Miu runways, models wore chipped nails and mussed hair. It’s all about the woman on the go, Prada seems to say, of someone who’s in a rush and too busy to put together the perfect blowout or do a multi-step makeup routine. It’s the antithesis of the glossy brand campaigns, editorial spreads, and Instagram images that make up much of fashion’s visual language right now. And for many, this hyperrealistic perspective feels intensely refreshing.