There must be something in the air. It seems like some of the biggest names in the music industry are going Western. Big names like Beyoncé to Bad Bunny to more niche favorites like Lana Del Rey have all recently created Western-inspired music. And the fashion industry is following suit. Heck, even Pharrell’s latest Louis Vuitton collection is dedicated to the cowboy look.
To get a real-world view of the aesthetic, I decided to tap a fashion-industry favorite Westernwear store, Kemo Sabe. With its flagship store nestled in the mountains of Aspen, it’s served celebs such as Rihanna, Kendall Jenner, Kyle Richards, and other fashion icons. It offers a collection of what feels like the most authentic Western pieces. Below, I tapped Wendy Kunkle, the President and Owner of Kemo Sabe, on all things yeehaw.
How did your love for the Western aesthetic and Kemo Sabe begin?
Kemo Sabe’s journey started back in 1990, thanks to the vision of Tom and Nancy Yoder. For me, the Western love story began in 2005, when I moved to Aspen, Colorado, from Cleveland, Ohio. I had never been out West before, and it was quite shocking coming from a small town in Ohio. I fell in love instantly and knew I had found my home. I quickly started working for Kemo Sabe and that solidified my love affair with the West. Yoder had this magical way of painting the picture of the West—ethics, grit, and all. Working there, those values became more than just words; they became my essence.
What about the aesthetic and your boutique has drawn celebrities in for shopping sprees?
I think it’s important to understand that Kemo Sabe has pushed the boundaries of Western fashion for over 34 years. We’re all about that unique blend of tradition and trendsetting—distressing hats, adding swag, and customizing everything under the sun. We sell to not only celebrities but to all walks of life. We treat them like family because that’s what we are: a big, Western-loving family. We like to think of our stores like our homes. We take our time with each customer to ensure they get exactly what they want.
Are there any “don’ts” when it comes to adopting the Western style?
Western is for everyone, plain and simple. Don’t let fear hold you back—just dive right in. We’re all about blending high fashion with Western flair, organically and effortlessly. Start rocking Western wear, and watch as it transforms not just your look, but your whole vibe. Trust me—when you wear Western, you radiate a confidence that’s impossible to ignore. People notice, in all the best ways.
1. Fur Felt Cowboy Hat
“A fur felt Cowboy hat is a must! When I say ‘cowboy,’ that doesn’t mean it has to look cowboy—it just needs to be made from fur. The reason for this is that it is not only fashionable but also functional! Whether you’re braving a snowstorm or soaking up the sun, this hat’s got you covered, literally and stylishly.” — Wendy Kunkle
Kemo Sabe
Dark Brown Beaver Hat
Free People
Soft Turn Felt Cowboy Hat
Brixton
Joanna Felted Wool Hat
2. Handmade Cowboy Boots
“Finding the perfect pair [of boots] is like finding your soulmate for your feet. They should fit like a glove and be the most comfortable shoes you have in your closet. Our team’s here to guide you through the fitting process, ensuring you walk out with boots that’ll last a lifetime—if you treat ’em right, that is.” — Kunkle
Boot Barn
Shyanne Lucille Western Boots
Free People
Borderline Western Boot
3. Belts on Belts
“Your chance to wear your story on your waist. We especially love a good buckle. From diamonds to turquoise, your buckle is a canvas for self-expression. It’s not just an accessory; it’s a family heirloom in the making, a legacy to pass down through generations.” — Kunkle
Kemo Sabe
Longhorn Rosita Trophy Buckle
B-Low the Belt
Koda Mod Leather Belt
Kemo Sabe
Trout Salida Diamond Trophy Buckle
4. Vintage Native American Jewelry
These pieces aren’t just accessories; they’re portals to another time, rich with history and beauty. Whether you’re rocking a simple tee or a glamorous gown, these treasures elevate any outfit, making a statement that’s impossible to ignore.” — Kunkle
Kemo Sabe
Zuni Turquoise Butterfly Ring
Kemo Sabe
Dishta Turquoise Dangle Earrings
Kemo Sabe
Butterfly Ring with Turquoise
Shop More Western-Inspired Pieces
My Mum Made It
Lace Puff Sleeve Crop
Prancing around fields only makes sense in this top.
Jeffrey Campbell
Dagget Western Boot
The perfect cowboy boots doesn’t exi—
Free People
Country Side Maxi Slip
For your Little House on the Prairie moment.
Levi’s
Iconic Western Snap-Up Shirt
The more denim, the better.
Petit Moments
Modern Rodeo Belt
A belt worth talking about.
Lioness
Hills Halter Vest
This vest is a masterpiece to me.
Norma Kamali
Fringe Pickleball Gang Jacket
Free People
New Frontier Western Bootie
White boots go with everything.
Show Me Your MuMu
Spears Romper
Just the right amount of embellishments.
Madewell
Madewell Women’s Grommet-Embellished Suede Belt, Dark Caramel, Tan, M-L
I’m here for the suede-and-gold combo.
Mango
Western Denim Snap-Up Shirt
Adding a denim shirt to my collection was a genius move.
AllSaints
Idaho Western Cutoff Denim Shorts
Lack of Color
The Oasis Hat
Perfect for the fields or a vacation.
Golden Goose
Wish Star Western Boot